All posts by Chuck

A Holistic Approach to Strategic Thinking

In the realm of strategic planning and organizational management, frameworks like GOST (Goals, Objectives, Strategies, Tactics) provide leaders with a structured approach to mapping out the path toward achieving their vision. However, while the GOST framework is undeniably useful for ensuring alignment and clarity at various levels of action, it may not be sufficient on…

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AI Ethics

Ethical Considerations Before Deploying AI for Offer Optimization

Organizations are increasingly seeking to optimize and enhance customer experiences by leveraging AI to improve personalized marketing. The banking sector is no exception, with most financial institutions at least exploring the potential if not already deploying AI.  Benefits of AI in Optimized Offers Optimizing offers for banking products benefits both customers and financial institutions. By…

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