Category Archives: Ethics
Data Ethics vs Governance: What’s the Difference?
As I frequently discuss data ethics and data governance, I often encounter questions about the differences between the two. On the surface, data ethics and governance appear quite similar. At their core, both focus on managing data throughout its lifecycle to mitigate risks, ensure compliance, and emphasize accountability. Different Benefits When I hear questions about…
Ethical Considerations Before Deploying AI for Offer Optimization
Organizations are increasingly seeking to optimize and enhance customer experiences by leveraging AI to improve personalized marketing. The banking sector is no exception, with most financial institutions at least exploring the potential if not already deploying AI. Benefits of AI in Optimized Offers Optimizing offers for banking products benefits both customers and financial institutions. By…